#Persuasion

Appeals to logic

Logos, or the appeal to logic, is one of the Modes of Persuasion with the means to appeal to the audiences’ sense of reason or logic. To use logos, the author makes clear, logical connections between ideas, and includes the use of facts and statistics. Using historical and literal analogies to make a logical argument is another strategy. There should be no holes in the argument, also known as logical fallacies, which are unclear or wrong assumptions or connections between ideas.

Feature	Meaning
Aphorism	A Short statement of belief or opinion that is expressed as a truth
Evidence	Facts or examples used to support an argument
Expert Opinions	The inclusion of quotes or research from those who might be considered credible sources of information on the topic
Formal Language	Language that conforms to the proper rules of grammar and is appropriate to address an educated or unfamiliar audience.
Jargon	Terminology that is specific to or part of the discourse of a topic
Statistics	The presentation and analysis of data, often expressed numerically.
Tricolon	A series of three words, phrases, or sentences that are parallel in structure, length, and/or rhythm, adding weight to a point.